Wildfire PR wins new brief with ip.access

Wildfire PR has been handed a new brief to promote a number of product lines from telecommunications equipment and infrastructure provider ip.access.

The tech PR agency has been briefed with helping the company communicate its unique proposition to customers, centring on two highly disruptive product lines, Viper and Presence.

Viper is an award-winning small cell platform designed to open up a host of new commercial opportunities for the provision of indoor cellular coverage, while Presence is the only field-proven solution for driving carrier data monetisation strategies based on micro-proximity data capture.

Wildfire has been appointed to demonstrate the value of these innovations, while supporting the company in capitalising on the opportunities presented by Viper and Presence.

Andrew Shephard, director of Wildfire, said: "We recognise the profound nature of ip.access' proposition and our aim is to deliver campaigns that put ip.access firmly at the centre of the conversation when it comes to the future of the mobile infrastructure industry."

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