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Home Industry News Wildfire wins new UK PR brief with Cello Electronics

Wildfire wins new UK PR brief with Cello Electronics

7th August 2017

Wildfire has been handed a new brief to raise brand awareness of the British TV manufacturer Cello Electronics.

The agency has been tasked with raising Cello's profile in the UK market and drive awareness of its broad product range, while also building consumer awareness for Cello the brand and eliciting independent endorsements to support sales.

This will be accomplished by introducing a busy product review programme, coupled with thought leadership and profile raising activity, all of which will help Cello to forge commercial relationships with retail and distribution partners.

Debby Penton, managing director at Wildfire, said: "Cello is much more than a 'me-too' affordable TV company – it has the most impressive product range on the market, supporting some exciting niche segments and technology firsts that large global manufacturers miss out on."

Cello has the largest range of LED TVs of any brand on the market, with 14 screen sizes and 28 models. It manufactures and ships products from its factory in County Durham and has also invested heavily in cinema advertising and sponsorship in 2017 to broaden the scope of its consumer brand.

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