Wildfire wins PR brief with MHR Analytics

Wildfire has been handed a new brief by business analytics solutions provider MHR Analytics, which is seeking to attract new prospects and drive lead generation.

The agency has been tasked with launching an integrated PR campaign that supports a wider marketing push into multiple market sectors, working closely with the client on content creation and campaign strategy, as well as media and influencer relations.

MHR Analytics is the business analytics division of MHR, an established supplier of software and services for talent management, HR, payroll and analytics. The company currently supports more than ten percent of the UK workforce with its products.

With the market need for business intelligence acumen gradually expanding, MHR Analytics has seen substantial growth since its launch two years ago, and is now seeking to broaden its market base across a range of vertical sectors.

Lorraine Jenkins, director at Wildfire, said: "MHR Analytics has both the business acumen and technology solutions to take its customers on a data journey that delivers real bottom-line benefits from their data."

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