Wolfstar wins brief with digital X-ray imaging specialist Direct Conversion

Wolfstar has been handed a new brief by Direct Conversion, a Sweden-based provider of digital X-ray imaging technology.

The agency has been tasked with helping the client establish and build its social media presence, with the aim of building an online community to raise the global awareness of Direct Conversion and establish it as an industry leader, reports Gorkana.

Direct Conversion is a multinational company with offices in London and Finland in addition to its Sweden headquarters, and comprises two brands: XCounter and AJAT. It develops and sells X-ray imaging and photon-counting technology for a range of sectors, including medical, welding inspection and food production.

Nathanael Allison, Direct Conversion's sales and marketing director, cited Wolfstar's knowledge and enthusiasm, as well as its extensive social media and PR expertise, as the main reasons it was selected for the brief.

Tim Sinclair, managing director of Wolfstar, said: "We are looking forward to working with Direct Conversion on its communication and social media strategy. This is a new sector for us, so it has been an enjoyable challenge and a great learning curve."

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