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Y&R appoints first global chief executive officer
Y&R has announced the appointment of Olga Fleming to the newly created role of chief executive officer (CEO).
In her new role, Ms Fleming will be based in New York and will lead a 30-strong team at the Cohn and Wolfe-owned agency, which specialises in healthcare and consumer work, reports PRWeek.
The new CEO has served as executive vice-president (EVP) at Y&R since 2013, with this role set to be folded into her new position. Prior to this, she worked as EVP and managing director of Cohn and Wolfe's US healthcare practice, where she led client relationships and launched campaigns for pharmaceutical companies including Bayer and Merck.
Her other previous roles include spells as a senior vice-president at TogoRun and as a vice-president at Weber Shandwick.
Ms Fleming said: "We as an agency want to change the chemistry of the client-agency relationship and bring forward a model that fuses creative and strategy under one roof in an authentic way."
This appointment coincides with the launch of Cohn and Wolfe Group, a new network of firms consisting of Cohn and Wolfe, GCI Health, AxiCom and Y&R PR.
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