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Home Industry News Zoetis to lead new pig herd health research consortium

Zoetis to lead new pig herd health research consortium

14th November 2014

Zoetis has announced that it will be leading a new UK-based consortium of academic and animal health industry partners in studying the use of analytics in improving health for pig herds.

The pioneering 42-month project will develop visual imaging methods and digital technologies to help producers improve the health and wellness of swine herds and enhance production efficiency.

Funded by an Agri-Tech Catalyst Award from Innovate UK, the work will analyse pig behaviour and performance to look for potential early warning signs of disease or stress, thus paving the way for treatment and care to be provided sooner than was previously possible.

Other partners include Newcastle University, Innovent Technology and Raft Solutions, all of which will be contributing their own expertise to support the project.

Michelle Haven, senior vice-president for corporate development, alliances and solutions at Zoetis, said: "This work has the potential to hasten the advent of precision farming in pork production and is a strong example of Zoetis' commitment to innovative services and technologies for our customers."

The company was formerly known as Pfizer Animal Health until last year, when it was spun off from Pfizer as a wholly independent organisation.ADNFCR-8000103-ID-801760360-ADNFCR

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