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Area Sales Representative
Scientific Supplier
Field Sales or Business Dev
Laboratory
Midlands and North UK
Please Call Lis
Diagnostics
Role Overview
We are seeking an Area Sales Representative to manage and grow a defined territory, reporting directly to the Field Sales Manager. The role focuses on achieving sales targets while developing strong customer relationships within pathology and laboratory environments. This position suits either an experienced diagnostics sales professional or a motivated trainee with relevant laboratory experience.
Company Information
An established diagnostics and healthcare solutions provider supporting laboratories and healthcare organisations across the UK and Europe. The business partners with leading manufacturers to deliver innovative, MHRA-registered products across multiple scientific disciplines. With strong ISO accreditations, NHS Supply Chain integration, and a commitment to quality, sustainability, and innovation, the company is well positioned within the in-vitro diagnostics market.
Role Requirements
Plan and manage territory activity through structured journey planning to maximise selling time and efficiency.
Build, maintain, and grow relationships with key accounts, including managing major customers and identifying at-risk or high-potential accounts.
Monitor sales performance, identify new product opportunities, and implement strategies to achieve targets.
Represent the company at exhibitions, meetings, and conferences, maintaining a professional and positive company image.
Maintain accurate records, reports, and expenses using the CRM system, and ensure company assets are cared for appropriately.
Person Specifications
Background in diagnostics sales or hands-on experience within a laboratory environment, ideally in microbiology, molecular biology, or immunology.
Package
Basic
Bonus
Car
More to discuss
Apply for this role
Locations
Alfreton
Altrincham
Ashton-under-Lyme
Barnsley
Beverley
Birkby
Birmingham
Bolton
Bootle
Bradley
Bridgmorth
Brierley Hill
Burton upon Trent
Bury
Buxton
Cannock
Cheadle
Chester
Chesterfield
Chorley
Cleethorpes
Coventry
Crewe
Deeside
Deighton
Derby
Dewsbury
Doncaster
Dronfield
Dudley
Elland
Ellesmere Port
Grimsby
Halifax
Hebden Bridge
Hessle
Huddersfield
Hull
Hyde
Leamington Spa
Leek
Leicester
Leigh
Lichfield
Lincon
Liverpool
Loughborough
Louth
Macclesfield
Manchester
Mansfield
Market Drayton
Market Harborough
Market Rasen
Matlock
Melton Mowbray
Nantwich
Newark
Normanton
North Ferriby
Northwich
Nottingham
Nuneaton
Oldham
Ormskirk
Pontefract
Prescot
Rochdale
Rotherham
Rugby
Runcorn
Sale
Salford
Sandbach
Scunthorpe
Sheffield
Shifnal
Skelmersdale
Solihull
Sowerby Bridge
St Helens
Stockport
Stoke-on-Trent
Stone
Stourbridge
Sutton-in-Ashfield
Telford
Tipton
Uttoxeter
Wakefield
Walsall
Warrington
Warwick
Widnes
Wigan
Willenhall
Wirral
Wolverhampton
Date Updated
21 Jan 2026
Job reference
75286
Categories
Full Time
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