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Inside Sales Representative
Role Overview
POSITION SUMMARY:
The main function is to remotely sell the Bio-Rad product line to meet the territory sales goals and grow the business for an assigned group of customers (existing and/or new).
It acts as principal Bio-Rad contact for each assigned accounts in a high-functioning team, and will apply resources or direct team members to reach specific objectives or resolve specific issues; reports to a Field Sales Manager.
The position encompasses prospection of new customers, qualification of prospects, analyses of needs and proposal elaboration, sales negotiation, sales maintenance, contract management (renewal and extensions) activities with existing and new customers, to develop trust and business volume, protecting margins and developing customer satisfaction and Bio-Rad’s brand image.
Company Information
Bio-Rad is a global leader in developing, manufacturing, and marketing a broad range of innovative products for the life science research and clinical diagnostic markets. With a focus on quality and customer service for 70 years, our products advance the discovery process and improve healthcare. Our customers include university and research institutions, hospitals, public health and commercial laboratories, biotechnology, pharmaceutical, as well as applied laboratories that include food safety and environmental quality.
Role Requirements
RESPONSIBILITIES:
Develops and executes a territory business plan; remotely sells and promotes the Bio-Rad product line to meet the territory sales goals for a group of customers (existing and/or new); identifies and develops new business opportunities. Manages the territory in a structured, organized and compliant way.
Manages all contracts (Reagent Rental, CPRR, Standing Orders), as well as their extension and/or renewal, for the assigned territory.
Develops and demonstrates a thorough understanding of selling skills, sales forecasting, and results monitoring – presenting achievements regularly. Implements the Bio-Rad selling process, including funnel and opportunity management, in SFDC and keeps the system up to date at all times.
Delivers oral and written communications to external and internal customers in a coherent manner; works in alignment with the other sales team members to implement sales and marketing plans.
Recognizes and demonstrates Bio-Rad’s complete commitment to customer satisfaction by providing prompt resolutions of customer problems or concerns; understands and upholds the Bio-Rad quality policy.
Takes ownership of personal development and continuous learning; attends required sales training, seminars, and tradeshows.
Monitors and evaluates competitive services, pricing and other activities and reports these findings in SFDS. Conducts targeted market research, when required, using a customer contact database.
Supports customers to ordering through channels (e-commerce options, etc.).
Person Specifications
Bachelor’s degree or equivalent in a scientific/healthcare or related field.
Experience working in scientific sales would be a preference, however not essential
Skills, Knowledge and Abilities:
Strong selling skills
Excellent written and verbal communication and presentation skills
Ability to produce results while working with multiple projects under tight deadlines
Demonstrated ability to operate effectively with diverse professionals in a team environment
Basic computer skills including Microsoft Office
Package
Base salary dependant on experience
15% bonus scheme