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Marketing Manager
Role Overview
Summary:
The position holder is responsible for independently managing the assigned business field throughout the entire product lifecycle. This includes defining and reviewing the marketing objectives in alignment with the company’s goals and leadership, planning the implementation, coordinating tasks, and controlling the execution. Additionally, the position holder is responsible for continuously monitoring and analyzing the market situation and development.
Overview:
Geographical Responsibility: Germany & Austria
Position Type: Teamleader
Summary:
The position holder requires expert knowledge and strong problem-solving skills, particularly for complex tasks. A high level of strategic thinking is necessary, coupled with a strong customer orientation. Moreover, a high competence in personnel management is expected. The profile includes both strategic thinking and the ability to tackle complex challenges and develop solutions.
Area of Responsibility:
– Definition of the Area Managed: Refers to the department, function, or product line that is managed.
– Revenue/Volume of the Area Managed: The revenue or volume that should be achieved in the respective area.
– Number of Internal/External Customers: The number of internal and external customers affected by the relevant function or product field.
– Other Key Performance Indicators (KPIs): Function-specific KPIs that measure the success of the activities.
Core Responsibilities
– Subdivision of Tasks into Sub-Tasks: These can be categorized as:
– Preparatory Activities, Executing Activities
– Reviewing Activities
– Organizing Activities
– Support or Execution of Product Evaluations Pre- and Post-Launch
– Management of Product Updates (e.g., Software)
– Product Monitoring and Market Observation
– Product Discontinuations
– Defines Marketing Strategies and Plans in Collaboration with Relevant Departments and Ensures Their Implementation
– Initiates, Plans, and Oversees the Creation of Marketing Materials for Print and Digital Use
– Manages Marketing Activities, Campaigns, and Events in Collaboration with Sales and Advertising Agencies
– Prepares Market and Competitive Analyses, Interprets Results, and Prepares Them for Internal Communication
– Maintains Contacts with Opinion Leaders and Key Customers;
– Attends Product-Related Trade Shows and Conferences
– Supports the Design and Execution of Customer and Employee Training Programs
– Ensures Ongoing Information Exchange with the Global Marketing Organization (SBU)
– Assists in the Creation of Offers and Tender Documents
– Coordinates Tasks within the Business Unit
– Acts as a Medical Device Advisor and Informs the Quality Management Representative (QMB), Marketing, and Service Management in Writing About Any Risks Caused by Company Products for Users and Patients
– Personnel Management within the Area of Responsibility – This includes: employee selection, allocation of resources and tasks, personnel development and motivation of assigned employees, as well as communication of information and resolution of conflicts within the area of responsibility.
Leadership Responsibility
– Disciplinary: < 5 employees
Functional: n/a
Budget Responsibility
< 100,000 EUR
Project Responsibility
- Expertise & Experience: Project management
- Project Work Share: < 1/3 of work time
Travel Activity < 25%
Internal Collaboration / Key Contacts
Internal Contacts:
- Employees from all departments (especially Sales and Marketing) in Germany & Austria, Sales, Marketing, and Product Managers from other affiliated companies in Germany & Austria, the SBU, and other countries within the corporate group.
- External Contacts: Selected customers & opinion leaders (Key Opinion Leaders), associations, and professional organizations.
- Interfaces: Heterogeneous & international
- Intercultural Collaboration: Affective, cognitive, & conative
- Communication Skills: Complex and audience-/situation-appropriate
Company Information
Our Client is a global leader in in vitro diagnostics (IVD) in the specialties of Hemostasis, Critical Care and Autoimmunity. Our core business is dedicated to R&D, manufacturing and distribution of diagnostic systems for hospitals and clinical laboratories. Our other areas of expertise include Original Equipment Manufacturing, IVD & Clinical Software, Clinical Chemistry, Infusion Therapy, and Medical Devices Distribution.
Role Requirements
Decision-Making: Recognizing and understanding opportunities and risks by gathering, analyzing, and interpreting both quantitative and qualitative information. Selecting the best course of action by establishing clear decision-making criteria, generating and evaluating alternatives, and making timely decisions and corresponding actions in line with available facts and constraints to minimize risk.
Results Orientation: Setting high standards for personal or group performance, using appropriate measurement methods to monitor progress towards goals; making consistent efforts to achieve or exceed goals and deriving satisfaction from performance and continuous improvements.
Drivers of Innovation: Creating a work environment that inspires people to generate novel solutions with measurable value for existing and potential customers (internal or external customers); encouraging the development of new ways to address work-related issues and prompting the use of opportunities that lead to unique and differentiated solutions.
Emotional Intelligence: Building and maintaining trustful relationships by accurately perceiving and interpreting one’s own emotions and the behavior of others; practicing self-reflection to effectively manage one’s responses, ensuring that behavior aligns with values and delivers the intended results.
Education/ professional requirements:
– Education/Studies: Completed degree (Bachelor) in the field of Natural Sciences, Health Sciences, or a comparable field with:
a. Total Professional Experience: 5-10 years
b. Professional Experience in the Field: 5-10 years
OR ALTERNATIVELY
– Education/Studies: Completed 3-year apprenticeship as a Laboratory Technician or comparable training with:
a. Total Professional Experience: > 10 years
b. Professional Experience in the Field: 5-10 years
– Planned In-Company Specialized Training:
Explanation: Systematic company-led and/or company-regulated progressive training that provides additional knowledge and skills
SAP: Advanced knowledge
– Human Resources Tools (e.g., SABA/WeLearn): Basic knowledge
– Sales Methodology (Value Selling): Advanced knowledge
Function-Related Additional Education and Training:
– Explanation: Systematic company-led and/or company-regulated progressive training that provides additional knowledge and skills
Package
Base salary: Flexible (Dependent on experience)
Company car – including gas
Bonus – 10% of salary – annual bonus to be discussed with the manager
AL: 30 days
Home office solution
Pension scheme – 2+ years in company have a better scheme
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Locations
We aim to operate and maintain the following set of core values
