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Role Filled

Product Manager

Scientific Supplier
Marketing Team inc Dir
Laboratory
Hybrid working
Speak to James Mawby
Diagnostics

Role Overview

Product Manager

Products: Core Laboratory Products – Diagnostics
Territory: UK

The product manager would be covering products for the Blood Science Department – HbA1c and Haemoglobinopathy systems, POC systems, Vet chemistry, ESR systems and pre-analytics.

The role will require some travel mainly in the UK for sales and strategy meetings, exhibitions and supporting sales visits. There will also be some international travel required to HQ in Italy and manufacturing sites for product training and product launches.

Purpose of Job:
To implement the strategic and tactical management of all products under the Product Manager’s
responsibility. To support and reinforce the activities of the salesforce in promoting the company’s
products. To liaise with HQ and, where allowed, suppliers of products to ensure that product and
marketing information is used in a timely and effective manner. To ensure that all promotional
activities as defined in the annual promotional plans are carried out within budget in a way which
fully supports the strategic objectives of the company. To ensure that all sales and support staff are competent to promote and support the products.

Performance Standard
1. To develop effective periodic marketing campaigns and
communicate these to the sales force.
2. Ensure that launch plans are maintained up to date at all times.
3. Completion of technical response to all appropriate tenders to
achieve deadlines, as requested by Commercial Manager.
4. Relevant exhibitions all attended on time, with a positive company
image. Booking exhibition space as agreed in promotional plan.
Ensure that all appropriate company staff are informed.
5. Ensure that all advertising is carried out according to promotional
plan and in line with company image.
6. Ensure that adequate stocks of promotional materials are
available at all times. Ensure new promotional materials are
produced in line with promotional plan.
7. Write any articles/editorial/PR as required by the marketing plan
and/or the UK Marketing Manager.
8. Develop and maintain liaison with suppliers to ensure up-to-date
information is maintained within the company.
9. Ensure that Sales-force and Scientific Support Specialists are
trained and continuously updated with developments in the
products. Assess product knowledge competence of salespeople
on field visits and report back to UK Sales Manger. Ensure that all
training is followed up with online testing (I-Improve).
10. Complete sales forecast and forecast for stock purchases, to be
submitted according to deadlines set by Finance Department.
11. Marketing plans to be delivered in specified format to the UK Marketing Manager
by required date.
12. Responsibility for social media presence and developing and
approving promotional and product related content as
appropriate, and in line with company strategy.
13. To be delivered in specified format to the UK Marketing Manager
each month.

HGT Product Manager only, responsible for: Marketing Support
Reports to: UK Marketing Manager

Person Specifications

Competencies Required:
Profound technical knowledge for areas of product responsibility (including relevant qualifications)
Able to produce creative responses for tasks and issues
Adept financial and numeracy abilities
Good planning and organisational skills
Ideally be anywhere within about two hours drive of our office in Winnersh, Workingham

Experience
– Ideally product marketing management experience
– Ideally sales experience from diagnostics products to the NHS environment
– Clinical Laboratory experience
– Experience launching products to the market is preferred

We are a mid-sized company with lots of new products, lots of changes, lots of challenges, so we need somebody who is resourceful and thrives on change rather than somebody who just wants to follow an existing path. Social media and webinars are becoming a more important part of the job so the expectation is that the person feels comfortable with these media.

Package

The company offers a competitive salary and performance-related bonus, and an exceptional package of benefits including pension, company car or car allowance, private medical and dental insurance and life assurance.

Locations

Aldershot
Amersham
Andover
Aylesbury
Banbury
Basingstoke
Bicester
Bracknell
Camberley
Chippenham
Eastleigh
Faringdon
Guildford
Hemel Hempstead
High Wycombe
Maidenhead
Malmesbury
Marlow
Newbury
Oxford
Reading
Romsey
Sailsbury
Slough
Southampton
Swindon
Winchester
Windsor
Witney
Woking
Wokingham
Previous Listing
Date Updated
28 Jun 2022
Job reference
68879
Categories
Full Time
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Why Zenopa?

We aim to operate and maintain the following set of core values

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01
In house, contracting department.

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02
We liaise on your behalf

Required equipment, e.g. cars, laptops, mobiles, we negotiate with the employer source and manage these on your behalf.

03
Solid Industry Relationships

Our recruitment teams have built relationships with some of the UK’s most prestigious pharmaceutical companies

04
High Success Rate

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05
Systems that work for you

As an ISO 9000 organisation we have fully defined systems that are regularly audited. You can be assured we consistently following processes that deliver for all.