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Medical Devices & Equipment
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Role Filled
Product Marketing Manager
Medical Devices & Equipment
Marketing Team inc Dir
Pelvic Floor
Buckinghamshire (International Travel)
£55,000 - £58,000
Respiratory
Urology & Renal
Single Use/Equipment
Role Overview
Reporting directly in to the Sales & Marketing Director, this role is focused around driving the product marketing globally for all products in the Pelvic Floor portfolio. Working closely with the team and your line manager, you’ll be responsible for driving the longer term strategy whilst being creative and flexible when working with the sales team, to ensure they have all the product messaging tools and content they need to help the business grow.
Company Information
Zenopa are excited to be recruiting exclusively for a market leading medical devices company based near High Wycombe. A forward thinking, independently owned business, distributing their patient focused products into more than 40 countries globally.
The company has developed numerous world firsts in single use medical devices across the fields of Anaesthesia, Gynaecology and Urology, winning multiple awards for innovation and continue to be at the forefront of innovation across the single use industry, manufacturing many of their products within the UK.
They are a culture and CSR led business, adaptable and employee focused, and ultimately putting the patient at the heart of everything that they do.
Role Requirements
– Write a marketing plan for each product group
– Generating content and materials for new product launches coming to market
– Communicate the vision and value of all products to the sales team and develop sales tools that facilitate the selling process.
Including, Product Messaging, including Positioning, Features & Benefits and Unique Selling Proposition (USP), white papers, presentations, collateral, competitive analysis
– Create content such as case studies, videos, website copy and blog post
– Work with UK & International Key Opinion leaders (KOL’s) to help build awareness and adoption of all products & Write detailed product launch plans
– Obtain insights into customers’ usage of current products, untapped opportunities and buyer personas, through interviews, surveys, focus groups and sales data
– Work with PR agencies at relevant and appropriate times
– Use market research data to establish and set product pricing
– Working with all relevant departments to ensure the product is effectively introduced to the market and continues to be successful
– Speak and present about products to both external and internal audiences
PRODUCT KNOWLEDGE
– Demonstrate the ability to detail specific product benefits to customers and use effective and prepared responses to objections
– Be the company expert for the products in the defined portfolio, viz, how the products are used, features and benefits, technical know-how
– Be the company expert with respect of the competition
Person Specifications
1. Have proven marketing experience and/or a graduate from an intellectual discipline, ideally Life Sciences
2. Proven ability to influence across cross functional teams without formal authority
3. Have good organisational skills
4. A good communicator
5. A flexible and entrepreneurial approach
6. Have excellent time management skills
7. Be highly proficient in IT skills, with the ability to learn new software packages both quickly and effectively
8. Must have the ability to work flexible hours, as the needs of the business demand
9. Must be able to travel within the UK and internationally
10. Ability to work on own initiative and take instructions when necessary and respond in a co-operative and willing manner
Package
Competitive base salary – up to around £58,000
Bonus scheme
Car allowance – £550
Holidays with birthday off on top
Private healthcare, perkbox etc after probation
Locations
Aldershot
Amersham
Aylesbury
Banbury
Barnet
Basingstoke
Bicester
Borehamwood
Brackley
Bracknell
Brent
Broxbourne
Buckingham
Camberley
Camden
Chertsey
Chessington
City of London
Clapham
Corby
Dunstable
Ealing
Egham
Enfield
Epsom
Fulham
Greenford
Guildford
Harpenden
Harrow
Hatfield
Hayes
Hemel Hempstead
High Wycombe
Islington
Kettering
Kingston-upon-Thames
Leatherhead
Leighton Buzzard
Luton
Maidenhead
Marlow
Milton Keynes
Newbury
Newport Pagnell
North West London
Northampton
Northolt
Oxford
Pinner
Putney
Radlett
Reading
Richmond upon Thames
Rickmansworth
Ruislip
Slough
South West London
Southall
St Albans
Staines
Towcester
Twickenham
Waltham Cross
Wandsworth
Watford
Welwyn
Wembley
West Central London
West London
Westminster
Wimbledon
Windsor
Witney
Woking
Wokingham
Previous Listing
Date Updated
20 Feb 2024
Job reference
72747
Categories
Full Time
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