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Role Filled

Product Marketing Manager

Scientific Supplier
Marketing Team inc Dir
Multi Omic Bioinformatics
San Francisco
$150,000 - $160,000
Genomics/NGS/Sanger sequencing/RT-PCR/qPCR
IT/Software

Role Overview

As their first Product Marketing Manager, you will be in their Mission Bay office from Monday to Saturday, developing and driving their inbound marketing strategy. You will educate scientists about product features, create marketing materials that empower the delivery teams, and facilitate successful product launches.

Company Information

LatchBio creates code-free solutions for scientists to access and evaluate large quantities of DNA sequencing data.
They work in a culture of excellence, with the team approaching each day with ambition and enthusiasm. That is what makes Latch Bio a unique company to work for.

Role Requirements

Create content (such as infographics and website content) that educates and engages the target customer, including both Biotech start-ups and Pharma companies.
Drive customer acquisition using a multi-channel approach including SEO and email campaigns.
Develop an archive of resources enabling the sales team to effectively communicate to customers about product features.
Track customer conversions through closed-loop analytics.
Facilitate successful product launches.

Person Specifications

You must have a proven record of promoting product adoption and customer acquisition, as well as a portfolio of powerful technical product marketing materials and resources which have supported delivery teams.
You must have strong writing and narrative abilities, be data-driven, and have prior experience marketing technical features to specialist customers.
You must be driven, creative, and passionate about user experience, feeling confident setting targets and spearheading new projects to achieve company objectives.

Package

LatchBio are passionate about making you feel great, which is why they offer an extensive benefits package that enables you to work at an exceptional standard.
Unlimited paid time off (PTO) policy
Multiple bonus schemes including $5,000 signing bonus
Subsidized Health and Dental Insurance Plans
Every lunch and dinner is paid for
Company-sponsored professional development

Locations

California
Previous Listing
Date Updated
08 Feb 2024
Job reference
72281
Categories
Full Time
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This role has been filled
This role has been filled
Why Zenopa?

We aim to operate and maintain the following set of core values

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01
In house, contracting department.

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02
We liaise on your behalf

Required equipment, e.g. cars, laptops, mobiles, we negotiate with the employer source and manage these on your behalf.

03
Solid Industry Relationships

Our recruitment teams have built relationships with some of the UK’s most prestigious pharmaceutical companies

04
High Success Rate

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05
Systems that work for you

As an ISO 9000 organisation we have fully defined systems that are regularly audited. You can be assured we consistently following processes that deliver for all.