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Role Filled
Senior Marketing Executive
Medical Devices & Equipment
Marketing Team inc Dir
Primary Care
Newcastle/ Hybrid
£28-34k
Medical IT & Software
Healthcare IT/Software
Role Overview
Reporting to the Head of Marketing, and working collaboratively with the Marketing, Sales, Product and Studio Teams, you will play an integral role in developing and supporting our marketing strategies for both our B2B and B2C segments. With a passion for understanding customers, you will actively contribute to devising and executing strategies that engage our current audience and attract new healthcare professionals and providers.
Company Information
Our client is the UK’s largest provider of back office, compliance, and workforce solutions in primary care and dental.
They have ambitious and exciting growth plans and are looking for talented individuals to be part of their journey. As they continue to grow rapidly, this is an exciting opportunity for a Senior Marketing Executive to join their Marketing team!
Role Requirements
· Content creation: Developing, coordinating, and managing the production of various types of content, such as blog posts, case studies, videos, webinars, and social media updates, tailored for both our B2B and B2C markets.
· Take an active role in shaping the division’s social media strategy, with a focus on increasing audience size and engagement rates. Our social media channels are LinkedIn, Twitter, Facebook and Instagram.
· Work in conjunction with the Product team to understand market trends and analysis, market trends, competitor activities, customer needs, and emerging opportunities to inform marketing decisions and maintain a competitive edge.
· Event marketing: Planning, organising, and executing marketing events, such as trade shows, conferences, webinars, and product launches.
· Digital marketing: working with the Marketing Executives to optimise the company’s digital marketing channels, including social media, email marketing, SEO, PPC, and video marketing.
· Sales enablement: Collaborating with our sales team to develop campaigns to attract and engage potential customers, and nurturing leads through the sales funnel with targeted marketing efforts.
Person Specifications
Essential
· A minimum of 2 years of experience in a marketing role
· Excellent writing, editing & proofreading skills in both long, short and creative copy.
· Understands content marketing channel best practices, including SEO, social media, and email.
· Experience using marketing software, including email campaign software such as Zoho, Mailchimp etc, Google Analytics
· Passionate about the health-tech industry or NHS
· Takes a highly creative approach, is able to think outside the box and is willing to test different approaches to find the right one.
· The ability to multi-task and manage several briefs/projects at a time.
· Proactive and a self-starter
· A team player
Desirable
· Knowledge and experience of WordPress
· Experience writing for healthcare organisations, and knowledge of the NHS and its structure.
· An eye for design and the ability to use creative tools such as Canva to produce supporting graphics for your content.
· Experience in a product marketing role
Package
This is a full-time role-based in Newcastle upon Tyne. Hybrid working is available.
· Income Protection
· Life Assurance
· Enhanced pension
· Health Cash plan
· 28 days annual leave + bank holidays
· Sick pay scheme
Locations
Annan
Barnard Castle
Berwick
Bishop Auckland
Carlisle
Chester Le Street
Cleveland
Consett
Darlington
Dumfries
Durham
Galashiels
Gateshead
Gretna
Hartlepool
Hawick
Hebburn
Jedburgh
Newcastle-upon-Tyne
Newton Aycliffe
Penrith
Peterlee
Redcar
Seaham
Stanraer
Sunderland
Washington
Whitehaven
Previous Listing
Date Updated
21 Jun 2023
Job reference
71265
Categories
Full Time
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