Report highlights high sugar content of breakfast cereals

A new report has highlighted the high sugar of some of the nation’s most popular breakfast cereals.

The research, published by Which? found 31 of the 100 cereals looked at had more than four teaspoons of sugar per recommended serving and only one in 28 cereals marketed at children was not high in sugar.

The report declared Morrisons’ Choco Crackles had the most amount of sugar per serving, ahead of Cadbury’s Chocolate Flake and followed by well-known brands such as Kellogg’s Frosties and Ricciles.

Which? researchers claim supposed healthy cereals, such as Bran Flakes and Special K, also contained high levels of sugar.

A bowl of Special K, for example, is said to be similar in sugar content as a bowl of Tesco’s Dark Chocolate Fudge Cake Ice Cream.

While sugar levels remain high, the report claims progress has been made in reducing salt content.

Sue Davies, chief policy adviser at Which?, said: “Cereal manufacturers need to wake up to the fact that people want to eat healthily and provide them with the means to do so by reducing sugar and salt levels and making labelling clearer.”