Virgo Health wins new Seven Seas contract

Virgo Health has won a new contract with pharmacy supplier Seven Seas to help it create innovative new campaigns for its UK portfolio.

The media agency won the contract following a four-way pitch, with the deal set to see Virgo Health work with a company which is among the top three business units of Merck Consumer Health Care, reports PRWeek.

Virgo Health has been brought in following a comprehensive review of Seven Seas’ marketing strategy for its portfolio, which includes product lines such as Femibion, Multibionta and Haliborange.

Seven Seas interim marketing director Neil Hepplewhite expressed confidence that the deal will allow it to strengthen its market-leading position.

Sian Boisseau, Virgo’s director of consumer health, added: “We understand there are a lot of conflicting messages about the benefits of vitamins, minerals and supplements in the media and are looking forward to helping ? Seven Seas navigate and optimise opportunities.”

Earlier this month, Virgo Health won several top accolades at the Communique Awards 2010, including the headline prize of Communique Communications Consultancy of the Year.