VCCP Health and Total Media to run new campaign for Omega Pharma

VCCP Health and Total Media have been tasked with launching a new marketing campaign for Omega Pharma.

The healthcare company has selected the agencies to spearhead a new advertising push for the weight loss aid XLS-Medical, spanning TV, digital display and outdoor advertising, as well as social media.

A new TV advert for the product debuted during the ITV1 primetime show Downton Abbey last week, while digital adverts have been prominently featured on the Mail Online website.

The aim of the campaign is to increase awareness of the product and expand its overall market share.

Nicole Ehlen, XLS-Medical marketing manager at Omega Pharma, said: "We're proud of our clinically proven weight loss aid and in taking it to market. It is vital that we work with partners that we can trust."

This comes after VCCP Health created a press advert for XLS-Medical that appeared in mainstream press and women's weeklies earlier this year.