Creston acquires healthcare agency DJM Digital Solutions

Creston has announced its acquisition of a 75 percent stake in the UK-based healthcare agency DJM Digital Solutions, with an arrangement to potentially purchase the remaining 25 percent at a later date.

Strengthening Creston's ambition of becoming a leading provider of digital marketing and healthcare communications services, the takeover will build on the existing partnership between the two companies.

Founded in Surrey in 2001, DJM employs 26 people and is dedicated to creating cutting-edge digital technology solutions for the healthcare and pharmaceutical industries.

Creston and DJM have several clients in common – including AstraZeneca, Abbott and Takeda – while their recent collaborations have led to new client work with Leo Pharma, UCB and Pfizer.

Don Elgie, group chief executive of Creston, said: "We are confident that DJM will facilitate the continued growth of the division as digital becomes an ever-more significant element of our clients' and prospective clients' briefs."

The Creston group already contains a number of prominent UK healthcare agencies, including Rock Medical Communications, PAN, Alembic Health Communications and Grapevine.