Bite Communications wins global brief with Webroot

Bite Communications will be helping internet security-as-a-service company Webroot to bolster its global presence through a new marketing agreement.

The media firm has been named as Webroot's global marketing services agency of record and has been tasked with helping the tech company build brand recognition and to establish itself as the security provider of choice for businesses around the world.

Strategic media and analyst relations, customer advocacy and thought leadership programmes will be initiated in the UK, US, Japan, Germany and Australia, with the aim of making a significant impact on the data security market in 2013.

Webroot has is responsible for a broad portfolio of software-as-a-service solutions for consumers, businesses and alliance partners, including its flagship Webroot SecureAnywhere offering.

Andy Cunningham, chief executive officer of Bite, said: "Complementing the company’s innovative offerings and strong leadership team with Bite’s calculated global and local communications strategy will help Webroot clearly articulate its point of differentiation to businesses, consumers and partners."

This comes after Bite announced earlier this month that it is merging with UK-based creative digital marketing agency Bourne to further expand its global capabilities.