Petplan launches biggest ever advertising push

Petplan has announced the launch of a major advertising campaign with the aim of raising awareness of its specialist services, as well as highlighting its expertise in the pet insurance field.

The new marketing push is the biggest in the company's 36-year history and centres on a TV advert that is running throughout January 2013, with supplementary materials to be made available in vet surgeries in March, reports VetClick.

Based on the slogan Every Pet Deserves Petplan, the TV commercial features 45 different breeds of cats, dogs and rabbits and a catchy jingle, while online resources and competitions will also support the campaign.

Simon Masding, head of sales and partnerships at Petplan, said: "We want to help our partners educate pet owners not only why pet insurance is so important, but explain why they should choose Petplan over any other provider."

Petplan is an Allianz Insurance brand and has earned a market-leading position in the UK pet insurance sector since launching in 1976.