Brave wins global marketing brief for Panasonic Viera TVs

Brave has won a new brief with Panasonic that will see it carry out marketing for the Viera TV range internationally.

Following a competitive pitching process involving a number of European agencies, Brave has been tasked with advertising Viera smart TVs across several territories in Europe, Africa and the Middle East, reports Campaign.

The independent UK agency will devise a strategy spanning print, digital, social and in-store activity that will debut during spring 2013, continuing its fruitful relationship with Panasonic and the Viera brand.

Panasonic praised the company for its understanding of the strategic value of a grander concept unifying a multichannel marketing approach.

Ash Bendelow, managing director at Brave, said: "We are delighted to be tasked with such an important communications job and thrilled that our transmedia storytelling philosophy won through."

Brave's client base includes a number of high-profile international brands, including Reebok, John Frieda, Babybel and Green & Black's.