Dohme recruit photographer for HIV campaign

Merck Sharp & Dohme has announced the launch of a new partnership with acclaimed photographer Duane Cramer for the purpose of a HIV education campaign.

The global healthcare company confirmed the plans will aim to empower individuals living with the condition to work with their doctors and approach HIV treatment "through their own lens".

It enlisted Mr Cramer to engage with the campaign as he has lived with the illness for nearly two decades and is also a passionate activist for awareness and education on HIV.

The I Design campaign travelled the US in 2012 and is set to continue this year to increase the public's knowledge of the illness.

Mr Cramer said: "Over the last year, I’ve been inspired by the many voices within the HIV community and want to continue reaching more people with the I Design message of working with your doctor in taking a tailored approach to your HIV treatment."