Platform PR wins global brief with Grass Valley

Platform PR has won a new global brief to represent the US-based live broadcasting technology provider Grass Valley.

The company was chosen from a list of more than ten prospective agencies following a competitive pitching process, based on its understanding of the business issues and technical considerations surrounding TV broadcasting.

Platform staff members have commenced joint work with Grass Valley's communications team and will be tasked initially with helping to launch integrated solutions – such as cameras, playout and workflow systems – at an upcoming industry conference in Las Vegas.

This will help Grass Valley expand its thought leadership position in end-to-end broadcast production.

Gay Bell, chief executive officer of Platform PR, said: "It is truly an honour to be asked to help shape the communications of this industry-changing organisation."

Platform PR is a prominent global tech PR agency that has earned positive testimony from clients such as Appear TV, Arqiva, Ericsson and Civolution.