Simplyhealth to introduce corporate blog site

Simplyhealth is to enhance its business communication capabilities through the introduction of a new corporate blog page.

Using this new online outlet, the dental and health insurer will be able to offer comment on industry-specific issues and trends, while also providing stakeholders with updates on the company's newest products and services.

Contributions will be made by Simplyhealth's head of employer marketing Howard Hughes, head of employer sales Kelly Morris, intermediary sales head Mike Wagg and senior marketing executive Meesha Birch, as well as guest writers providing content throughout the year.

Mr Hughes said: "This is the first time that we have connected with our corporate customers in this way and we are really keen to see how well the blog is received."

This move will build on the success the company has enjoyed with Simply Blog, a consumer-facing site featuring content from Simplyhealth's customer services and brand teams that was launched in June 2012.