TBWALondon wins Drinkaware advertising brief

TBWALondon will carry out advertising work on behalf of Drinkaware, the UK alcohol education organisation, following its split with OgilvyOne last November.

The agency won the account following a competitive pitching process that saw it emerge victorious over Havas Worldwide London, reports Campaign.

Drinkaware has spent 1.2 million pounds on above-the-line advertising in the past 12 months, according to Nielsen, and is dedicated to finding ways of tackling the UK's drinking culture and promoting healthier lifestyles.

Its most recent advertising initiative with OgilvyOne involved the launch of an interactive digital campaign highlighting the importance of mothers having conversations with their children about alcohol.

TBWALondon's contract win will not affect Drinkaware's media planning and buying functions, which will continue to be handled by Neo@Ogilvy.

Drinkaware joins brands such as GlaxoSmithKline, Nissan, Apple, Adidas, Aquafresh, Lidl and Four Seasons in TBWALondon's portfolio of high-profile clients.