Simplyhealth wins customer service award

Simplyhealth has been honoured with an award by the Institute of Customer Service for its ongoing commitment to providing a high-quality service for its clients.

The health and dental insurance provider claimed the Sitel Award for customer commitment at the 2013 UK Customer Satisfaction Awards for the second year running, with judges describing the firm's dealings with its customers as "simply amazing".

Measures that Simplyhealth has undertaken to earn this accolade include operating exclusively UK-based call centres and avoiding automated services, meaning clients can expect personal care advisors to help them through their complex private medical insurance claims.

The company's dental payment plan subsidiary Denplan was also honoured at the event in London, winning the quality service award.

Mark Day, customer services director at Simplyhealth, said: "The Institute of Customer Service sets a high standard for all industries to aim for and we are so pleased that we continue to meet it."

This builds on an impressive 2012 for Simplyhealth, during which it saw a significant increase in new customer numbers that exceeded its own expectations.