Whiteoaks appoints digital expert as associate director

Whiteoaks has announced the appointment of Abigail Harrison as its new associate director, handing her a key role in the development of its digital service.

Ms Harrison, founder of communications agency thebluedoor, has been tasked with further defining, promoting and delivering Whiteoaks' business-to-business social media and digital strategy, leveraging her industry experience that spans almost two decades.

In 2009, she helped to set up #DigitalSurrey, one of the UK's largest business-oriented social media networks, while she has also previously worked with some of the technology sector's biggest brands.

Whiteoaks has appointed Ms Harrison in light of the increasingly important role digital and social media services play in PR campaigns.

James Kelliher, managing director at Whiteoaks, said: "We believe that with Abigail's vast experience and credibility in this area, that Whiteoaks will not only continue to deliver successful digital campaigns but take digital PR to the next level."

This comes after the firm was recently named by PRWeek as one of the top five technology PR consultancies in the UK.