Royal Canin to promote Catom software at BSAVA

Royal Canin has announced that it will be demonstrating the benefits of its new Catom software offering when it attends the British Small Animal Veterinary Association (BSAVA) congress in Birmingham.

The event, which runs from April 4th to 7th, will see representatives from the company guiding delegates through the features of the cat owner education tool, which helps vets and vet nurses provide explanations to cat owners during consultations.

Attendees will also be able to participate in a number of promotional events and activities that Royal Canin will be organising to further increase engagement with its brand.

Lindsay Calcraft, Royal Canin's veterinary marketing manager, said: "By promoting the Catom software, we're able to show delegates how to bring to life a cat's illness or injury through annotating X-rays and images."

The company also announced this week that it has launched the 2013 edition of its Weigh-in Club Winners' Competition, which aims to encourage vet nurses to help their dogs and cats to lose weight.