Pegasus hired by Novo Nordisk to promote diabetic cycling team

Pegasus has won a competitive pitch for a retained brief to promote an all-diabetic cycling team sponsored by pharmaceutical company Novo Nordisk.

The agency has been tasked with creating a global communications programme to promote Team Novo Nordisk that will dovetail with the drugmaker's wider Changing Diabetes programme, reports PRWeek.

It will target the global diabetes network through the national media and professional and patient channels, as well as engaging with the cycling and broader sporting communities.

Team Novo Nordisk has more than 100 members – including triathletes and runners as well as cyclists – and has been established in order to motivate people to take control of their diabetes and live fuller, healthier lives.

Jo Spadaccino, director of pharma and life sciences at Pegasus, will lead the Team Novo Nordisk account.

The agency is a specialist healthcare communications consultancy that also serves clients such as Bayer, Merck Sharp and Dohme, Boehringer Ingelheim, Pfizer, Holland and Barrett and Sanofi.