Red Lorry Yellow Lorry appoints head of media PR

Red Lorry Yellow Lorry has announced the appointment of Farah Jifri as its new head of media PR, overseeing all of its media industry clients and teams.

Ms Jifri will bring 15 years of experience as a journalist, PR consultant and analyst to her new role, having contributed to publications such as International Broadcast Engineer, TV Technology Europe and IBC Daily News in the past, reports Gorkana.

She was most recently employed by tech consultancy Current Analysis and has worked with media and telecoms companies such as Ascent Media, Pebble Beach, Black Magic and Tecnomen.

Rob Ettridge, partner at Red Lorry Yellow Lorry, said: "With Farah at the helm of our PR media business, we'll be looking to maintain and accelerate our annual double-digit growth increases in each of the last three years."

Red Lorry Yellow Lorry is a UK-based technology PR firm that serves clients such as Cinesite, Comverse, eBay, IronKey and Nevion.