3 Monkeys launches new health and wellness practice

3 Monkeys Communications is strengthening its position in the healthcare marketing field with the launch of a new dedicated health and wellness practice.

The agency has established consumer health expertise thanks to its work with clients such as Novartis, the College of Optometrists and the National Patient Safety Agency, with the new division delivering ethical medical PR, e-media and digital services.

To this end, the company has hired healthcare communications specialist Dr Martin Godfrey to head up the practice, working alongside 3 Monkeys' joint consumer head Anna Speight and an initial team of four staff.

Dr Godfrey is a fully qualified physician and has worked with comms agencies such as Hill and Knowlton Strategies and Ogilvy, as well as dealing with most of the blue-chip pharmaceutical companies.

Christine Jewell, managing director of 3 Monkeys, said: "As one of the most seasoned health communicators in the PR world, Martin is ideally placed to lead this new team."

The company is a highly successful UK-based communications agency that was nominated for a total of 23 industry awards last year.