Liberty Communications chosen for Sevenval UK PR campaign

Liberty Communications is to carry out a debut UK PR campaign on behalf of Sevenval, a German mobile technology firm that entered the British market at the end of last year.

The agency will target industries such as automotive, financial services, retail and travel with media relations initiatives and events, with the aim of positioning Sevenval as a thought leader in the mobile technology field.

Sevenval provides web and mobile marketing solutions for clients such as Panasonic, Waitrose and Adidas and also possesses expertise in associated areas, such as ecommerce.

The firm spoke with a number of agencies as it sought the ideal PR partner, eventually judging Liberty to be the best-positioned to deliver on its objectives.

Liberty managing director and founder Dee Gibbs said: "Sevenval has a very strong proposition and client base and we are very excited to be working with the firm to build its UK presence."

Last month, the firm was also selected to carry out promotional work for the forthcoming EdTech Europe education conference, which takes place at the London Business School on June 14th 2013.