Reckitt Benckiser appoints director of global media

Reckitt Benckiser has announced the appointment of Richard Davies as its director of global media, effective as of this week.

Mr Davies joins the company from Unilever – where he was responsible for delivering media services across the organisation – and has also previously worked with advertising and communications agencies such as Ogilvy, JWT, Mindshare and Initiative.

He will be tasked with ensuring that Reckitt Benckiser is able to communicate its commitment to innovation and support the development of its global Powerbrand portfolio, at a time when the media sector is experiencing a rapid rate of change.

Reckitt Benckiser's executive vice-president for category development Heather Allen said: "Richard's role will be fundamental in ensuring that we have the best global media strategy and infrastructure in place going forward to build on RB’s reputation for outperforming the market."

Last month, the firm published its financial results for the first three months of 2013, during which it generated a net revenue total of 2.52 billion pounds – up by seven percent year over year.