Lewis PR wins EU and US brief with Spectralink

Lewis PR has been appointed by wireless business solutions provider Spectralink to handle its North American and European PR programme.

The new contract will see Lewis PR tasked with driving a global communications strategy for the technology firm, with the aim of raising its profile following its divestiture from former parent company Polycom in December 2012.

Now an independent business, Spectralink wishes to reintroduce itself to the market, build brand equity with customers and partners and publicise the benefits of its product range.

This new campaign will incorporate news, customer testimony, thought leadership and social media initiatives, with healthcare, retail and manufacturing media to be the primary target sectors.

Sally O'Neill, international vice-president at Lewis PR, said: "Working with our teams on the ground in the US, UK and across Europe, we're in a good position to deliver a consistent, coordinated and creative PR campaign across multiple markets."

Lewis PR is an award-winning global communications agency with more than 300 clients across the UK, Europe, the US and Asia-Pacific.