Dynamo hired by HTC to promote HTC One handset

Dynamo has been handed a major new contract by mobile manufacturer HTC as the Taiwanese firm looks to drive sales of its flagship HTC One smartphone.

The agency will work closely with HTC's longstanding PR partner Nelson Bostock to bolster existing comms efforts for the handset, which was launched in April 2013, reports PRWeek.

Dynamo will be tasked with expanding the appeal of the HTC brand from a core tech-savvy fanbase to a wider lifestyle audience, with its work to cover multiple projects and include specific work on forthcoming partnerships.

This brief will initially run until September 2013 and represents one of the biggest contract wins for Dynamo in its two-year history.

HTC's global director of consumer and product PR Julia Herd said Dynamo has been hired because it "brought some different thinking from the other agencies it was up against and had a good relationship with Nelson Bostock".

The agency has won a number of industry awards in recent months, including a Chartered Institute of Public Relations Excellence Award and a Golden Hedgehog prize for small agency of the year.