New healthcare agency Paradigm Communications launches in London

A new London-based healthcare PR agency called Paradigm Communications has been launched by Porter Novelli, a member of the Omnicom group.

Led by senior team members Lisa O'Sullivan and Neil McGregor-Paterson, the agency will aim to provide services for the pharmaceutical, health technology and associated health and wellbeing sectors, reports PMLiVE.

Ms O'Sullivan is the former group PR director at The Partnership Agency and associate director at Resolute Communications, while Mr McGregor-Paterson has previously worked for Ogilvy PR, Chandler Chicco Agency, Weber Shandwick and Shire.

Services to be offered by Paradigm include patient advocacy group relations, stakeholder relations, market access, media relations, payer communications and public affairs.

Mr McGregor-Paterson said: "At Paradigm Communications, we recognise the critical role industry can play in helping to address this through medicines, products and expertise."

Porter Novelli is a leading global communications firm with 90 offices worldwide, spread around 60 countries, including nations in Europe, the US, Asia and Central and South America.