77PR wins consumer PR brief with Nintendo

77PR has won a new consumer PR brief with Nintendo, handling the videogame maker's hardware and software launches, as well as its press office duties.

The agency – which is the consumer arm of Fishburn Hedges – has earned this new contract following its work with the company last December on the launch of the Wii U home console.

Nintendo's European PR and corporate communications have been handled by Fishburn Hedges since 2008, while its specialist and technology press activities are managed by an internal PR team.

77PR will be tasked with working as an extension of Nintendo's in-house team as the company aims to accelerate the sales momentum of its 3DS handheld console, while also raising the profile of Wii U, which will face competition from Sony's PlayStation 4 and Microsoft's Xbox One later this year.

Nintendo's UK head of communications Jo Bartlett said: "The team at 77 has proven its ability to work alongside us and our other partner agencies in an integrated and seamless fashion and we're keen to see what more they can do."