Insight Public Affairs wins UK brief with Novartis

Insight Public Affairs has won a new brief with pharmaceutical company Novartis following a competitive pitching process.

The agency began work on the account earlier this month and has been tasked with managing its corporate and brand public affairs, while working with the government to promote the role the pharmaceutical industry plays in the UK economy, reports PRWeek.

Munira Wilson, Novartis' head of government affairs for pharmaceuticals, is understood to have led the pitch, with the Insight Public Affairs team reporting directly to her.

Insight Public Affairs director James Tyrrell said the new contract win was a testament to the recent growth of the agency's healthcare practice, which has added several new clients and team members this year.

He added: "Novartis discovers and develops innovative products that prevent and treat diseases and enhance quality of life, and we look forward to working with the company as the NHS and life sciences landscape evolves."

Other healthcare sector clients of the company include Amgen, Baxter, Bristol-Myers Squibb, Pfizer, Genzyme, Sanofi, Novo Nordisk and Boehringer Ingelheim.