Red Lorry Yellow Lorry wins brief with Tufin

Red Lorry Yellow Lorry has been appointed as the UK PR partner of Tufin, a market-leading provider of security process automation solutions.

The agency will be tasked with helping Tufin to raise further awareness of its services among IT business executives, with a specific focus on highlighting the benefits its technology can provide.

Tufin has more than 1,200 customers around the world, spanning the financial services, telecoms, energy and utilities, government, retail, transportation, manufacturing and pharmaceuticals sectors.

It believes it can capitalise on the growing desire among firms to automate key processes in order to break down organisational silos, improve efficiency and drive revenue growth.

Rob Ettridge, partner at Red Lorry Yellow Lorry, said: "Our job will be to take those messages to a senior audience and help reposition Tufin as an integral part of an enterprise-wide IT operation."

The agency has also won new briefs with Vicon and Ancestry.co.uk in recent months.