M&C Saatchi wins creative brief with Boots UK

M&C Saatchi has won the digital creative account for the high-street health and personal care retailer Boots following a competitive pitch.

The agency has been tasked with managing digital strategy for the Boots pharmacy chain, the skincare brand No7 and the Boots Opticians network across social, mobile and digital channels, working alongside sister agency Walker Media.

Its first piece of work for the company will involve the launch of Boots Camp, a content hub providing inspiration, hints and tips to consumers for making the most of the summer.

M&C Saatchi was selected for this brief thanks to its strong understanding of the Boots brand and track record of creative thinking.

Lisa Thomas, chief executive officer at M&C Saatchi Group, said: "This is a significant win for the M&C Saatchi Group and we're very excited about working together with Boots on the brand's longer-term digital strategies."

The marketing group is a high-profile organisation that operates 25 offices globally and deals with many of the biggest brands around the world.