Boots launches new No7 marketing campaign

Boots has announced the launch of a new colour cosmetics campaign for its No7 personal care brand, which features a variety of women from different backgrounds.

The initiative will showcase the wide range of different colour options available as part of the product line-up, while allowing real-life women to tell their own stories and experiences of using the cosmetics.

Boots' No7 range includes clinically proven anti-ageing serums and the breakthrough Foundation Match Made Service in addition to the beauty offerings, with ongoing research and development efforts contributing to the continued expansion of the portfolio.

Elizabeth Fagan, marketing director at Boots UK, said: "We're proud that our customers trust us to listen to them and to continue to provide them with products that make them look and feel their best."

Last month, the pharmacy chain allied with Macmillan Cancer Support to raise awareness of the benefits that physical exercise can bring to cancer patients and survivors.