Salix Consulting wins British Society for Rheumatology brief

Salix Consulting has been handed a new contract by the British Society of Rheumatology (BSR) following a competitive pitch.

The agency will be tasked with helping the BSR to launch a major new awareness campaign entitled Simple Tasks, which was originally developed by the American College of Rheumatology in 2011 and is now being adapted for the UK, reports PRWeek.

Salix will support the launch by developing a white paper, a bespoke media plan and social media and PR activity.

Aiming to reach policymakers, health professionals and the general public, the project will highlight the pressing need for early recognition and referrals for sufferers of rheumatic diseases.

BSR president Dr Chris Deighton said the campaign will point out that "the simplest tasks can be impossible for people with rheumatic conditions and aims to make more people aware of the wide range of arthritic disorders and the work of rheumatology health professionals".

The agency has previously carried out work for high-profile clients such as Pharmacy Voice and the Department of Health, as well as a number of NHS trusts across the country.