Mind and Rethink Mental Illness launch mental health stigma campaign

Mind and Rethink Mental Illness are launching a significant new comms campaign to tackle mental health stigmatisation among teenagers.

The government-backed campaign is part of the mental health programme Time to Change, and will target young people and parents, raising awareness of mental health problems and the stigma that many teenagers face.

Funding will be contributed by the Department of Health to support a national social marketing campaign, with work to be conducted alongside the charity Young Minds to deliver training in 30 schools across three areas in England.

All PR surrounding the campaign will be handled by the charities' in-house comms teams, with support from creative agency Latimer.

Health minister Alistair Burt said: "I am proud to announce the biggest transformation to young people's mental health and one of the greatest investments the sector has seen."

It is estimated that three children in every classroom experiencing mental health problems, with the latest Office for National Statistics data indicating that one in eight children aged ten to 15 experience symptoms.