L’Oreal unveils new personal ultraviolet monitoring device at CES 2016

L'Oreal has unveiled an innovative stretchable ultraviolet monitoring device at the CES 2016 consumer electronics expo.

The device, My UV Patch, is described as the first ever stretchable skin sensor designed to monitor ultraviolet exposure to help consumers educate themselves about sun protection and prevent skin cancer.

Developed by the firm's dermatological skincare brand La Roche-Posay, the patch is a transparent adhesive that contains photosensitive dyes that factor in the baseline skin tone and change colour when absorbing to ultraviolet rays, indicating its level of sun exposure.

Users can take a photo of the patch and upload it to an accompanying mobile app to analyse the varying photosensitive dye squares to determine the amount of ultraviolet exposure their skin has received.

Guive Balooch, global vice-president of L'Oreal’s technology incubator, said: "We're excited to be the first beauty company entering the stretchable electronics field and to explore the many potential applications for this technology within our industry and beyond."

My UV Patch is expected to be made available to consumers later this year and was created in collaboration with MC10 and PCH.