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Why Physics-Based Skillsets Are Hard to Find in Commercial Hiring

Kirstie Chatto
A small pool to begin with:
As a physics recruiter, I often speak to clients hiring into commercial roles across spectroscopy and analytical instrumentation, and the same issue comes up regularly. They want people who understand the science properly, not just at a surface level.
That usually means a physics background, particularly for more complex technologies, making physics recruitment expertise essential for identifying the right candidates. The problem is that the number of people who take that route and then move into commercial roles is already quite small. Most physics graduates go into research, further study, or technical positions where they stay for a long time.
The step into commercial isn’t obvious:
Moving from a technical or academic environment into a commercial role is not always a natural step. It involves a shift in how someone uses their knowledge. Instead of focusing on the detail for its own sake, the focus turns to how that detail helps a customer make a decision.
Some people make that move and do very well, especially in roles like applications or technical sales roles within physics-based industries. Others prefer to stay closer to the science itself. That split is part of the reason the talent pool stays tight.
Experience becomes very specific, very quickly:
Once someone has both the physics background and some commercial exposure, they tend to become quite valuable in a short space of time. They can hold credible conversations with customers while still understanding the limitations and strengths of the technology they are representing.
From a hiring perspective, that combination is difficult to replace. It also means candidates in that position are usually careful about moving roles, particularly if they already feel settled where they are.
Where hiring processes can fall short:
One thing that does come up is how roles are positioned. If a job description leans too heavily on technical requirements without explaining the commercial side properly, it can put people off. The opposite can happen as well, where the commercial aspect is clear but the science feels like an afterthought.
Candidates tend to notice that balance quite quickly. If it doesn’t feel right, they often step back before the process really gets going.
Where Zenopa supports:
At Zenopa, we spend a lot of time speaking to people in these niche areas, including those already in commercial roles and those considering the move. That gives us a clearer picture of how limited the market actually is and what candidates are comfortable with.
We work with clients to shape roles in a way that reflects that reality, rather than aiming for something that doesn’t quite exist. In some cases, that means focusing on potential and supporting someone as they step into a commercial position for the first time.
Final thought:
Physics-based commercial talent is not impossible to find, but it does require a slightly different approach. Companies that understand where these candidates come from and what matters to them when they consider a move tend to have a much smoother time hiring.
For more information, visit the Physics recruitment page or get in touch!
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