Novo Nordisk named as pharma firm with best social media engagement

Novo Nordisk is the pharmaceutical firm achieving the greatest levels of engagement across its social media channels, according to a new report.

Ogilvy Healthworld UK has published The Social Media Check-up in conjunction with Pulsar, which reveals that Novo Nordisk recorded high engagement with its social media posts, despite posting at a below-average frequency.

Meanwhile, Johnson & Johnson was the pharma firm with the second highest levels of engagement, followed by Merck/MSD in third place, Novartis in fourth and GSK in fifth.

However, Roche, Amgen and Pfizer were the pharmaceutical firms posting on social media the highest number of times, which demonstrates that it is a case of quality over quantity when it comes to securing engagement on these channels.

Speaking to PRWeek, Chloe Partikas, social media director at Ogilvy Healthworld, commented: "It is clear that the pharma social media space is changing. Pharma is reaching social media maturity, posting more strategically and tailoring content to the channel and audiences."

She added that firms need to continue to adapt, however, in order to stay ahead of the game.

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