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Home Industry News Pfizer’s Viagra Connect reclassified for pharmacy sale

Pfizer’s Viagra Connect reclassified for pharmacy sale

1st December 2017

Pfizer has announced that the UK's Medicines and Healthcare Products Regulatory Agency (MHRA) has approved its drug Viagra Connect for sale in pharmacies.

The regulator has ratified the reclassification of Viagra Connect as a non-prescription, pharmacy-delivered medicine for the treatment of the symptoms of erectile dysfunction in men aged 18 and over. It is the first treatment of its kind to be reclassified from prescription-only to pharmacy status in the UK.

It is hoped that this change will make it easier for men to seek treatment for a sensitive condition, as many currently avoid seeking support for erectile dysfunction and turn to illegitimate sources for alternative treatments.

Getting them to come forward and speak to a qualified professional is important because erectile dysfunction can be a sign of underlying conditions such as diabetes, high blood pressure and heart disease.

Dr Berkeley Phillips, UK medical director at Pfizer, said: "We hope that this forthcoming new opportunity to purchase a genuine treatment via pharmacy will also reduce the likelihood of men turning to potentially ineffective and dangerous counterfeits from illicit sources."

Pfizer will launch Viagra Connect to UK pharmacies in the spring of 2018, with an extensive training and education programme to be offered to pharmacies in the interim.

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