St. Jude Children’s Research Hospital® Named Health Non-Profit Brand of the Year

For the fifth year in a row, St. Jude Children’s Research Hospital has been named the Health Non-Profit Brand of the Year based on the 2018 Harris Poll EquiTrend® Equity Score. Among health non-profits, St. Jude was also named the “most loved” brand again.
Harris Poll EquiTrend is an annual brand equity study which compares the brand health of more than 3,000 brands across 300 categories. It evaluates consumer engagement and offers a picture of a brand’s position inside and outside its industry.

“Achieving this recognition is a testimony to the love and deep support from our millions of donors and supporters for our lifesaving mission: Finding cures. Saving children®,” said Richard Shadyac Jr., President and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “I want to thank all of the team members at St. Jude, ALSAC and our volunteers for the care and dedication they show on behalf of the patients and families of St. Jude every single day. I hope they see this recognition as reminder of the importance of their dedication toward achieving our founder’s dream that ‘no child die in the dawn of life.'”