Senior healthcare PR trio set up akt health communications

Former healthcare communications leadership trio Anna Radnavale, Katy Foy and Tim Cockroft today announced the launch of their specialist healthcare communications agency, akt health communications. The new venture will provide the pharmaceutical and life sciences industry with senior-led, bespoke communication programmes focused on ensuring that people are able to access ground-breaking advances in healthcare. For over a decade the team have worked together launching some of the industry’s highest-profile brands, shaping patient care and driving access to the latest medical innovations.

Commenting on their new venture, Founding Director at akt health communications Anna Radnavale said: “In today’s turbulent environment we know just how important effective communication is in delivering access to medicines, technology and care that can change lives. Clients can, and should, demand personal expertise at every step of their journey and this is what we deliver. Our experience, relationships and unique knowledge place akt health communications in the perfect position to help clients overcome challenges and achieve success. We are a team with incredible heritage and today marks the start of an exciting new era. We eagerly look forward to what lies ahead.”

About Anna, Katy & Tim

Anna Radnavale was formerly Managing Director at Reynolds MacKenzie, having joined the agency 12 years previously as the company’s first employee. Anna led a team of 30 specialist healthcare communicators and was responsible for the company’s financial performance in the last year. She has fronted launch and market access programmes for numerous blockbuster brands across many disease areas. Anna has solid, long-standing relationships within the industry and strong links with the media.

Katy Foy has over a decade of experience in healthcare public relations, working across ethical and consumer brand campaigns, as well as corporate and medical device communications. Katy has led some of the biggest healthcare media campaigns, including a campaign that was awarded Highly Commended for best media relations in the 2017 Communique Awards.

Tim Cockroft left Reynolds-MacKenzie as Director after nearly a decade driving some of the highest-profile international and UK campaigns in ethical healthcare. He has led large-scale agency teams, developing award-winning campaigns across a diverse range of therapy areas. Tim specialises in regulatory and market access communications, delivered through powerful advocacy and media relations. Prior to working in public relations, Tim spent eight years communicating medical science as an Associate Producer/Director in broadcast media, working for multiple independent producers as well as the BBC’s specialist factual team.