Ceva launches ADAPTIL® TV advertising campaign in the run up to the fireworks season

Ceva Animal Health has launched a month-long TV advertising campaign for its leading veterinary behaviour product, ADAPTIL®, in the run up to the fireworks season.

Running throughout October, the campaign will raise awareness among dog owners of how ADAPTIL Calm can help dogs cope during the fireworks and Christmas party season.

The advertisement will feature the real-life story of Finley, the Spaniel, and his owners. Finley was really nervous and terrified of loud noises, particularly fireworks; so much so that he hyperventilated, shook and would hide away. The vet recommended an ADAPTIL Calm Home Diffuser. Within a few days he seemed more relaxed and, over time, became a calmer dog able to develop a closer relationship with his owners.

The advertising campaign will target 3.3 million pet owners and it will air on over 60 top channels including C4 channels (Channel 4, E4, More4, Film4, Drama, Good Food, Really, W and Home), Sky channels, ITV2 and ITVBe.

“The fireworks and party season can be an extremely upsetting time of the year for the nation’s pets,” comments Abigail King, behaviour product manager at Ceva Animal Health. “By highlighting the benefits of ADAPTIL at this key time of the year we hope to ensure that dogs are better prepared for the challenges of fireworks and loud noises.”

The TV advertising campaign will be supported by a digital campaign for both ADAPTIL and FELIWAY®.