New PR and communications director appointed at Hearst

Hearst UK has appointed former BBC journalist, Effie Kanyua, as director of PR and communications. Ms Kanyua leaves her communications lead role at Bauer Media, and brings over 14 years’ experience with her to Hearst, having worked with many top brand names such as J&J, Microsoft, Diageo and Unilever amongst others, and been in charge of PR agency teams across FMCG, healthcare and media brands at a variety of companies including Ketchum, Weber Shandwick and Talk.Global.

Ms Kanyua said: “I’ve grown up with Hearst’s iconic brands and I’ve watched the evolution of the company to become the market leader in innovation and multi-platform experiences within an ever-changing industry. I’m looking forward to help further elevate our brands to deliver premium content to our audiences and help support our commercial partnerships.”

CEO Jane Wildman said: “The appointment of Effie is a real coup for Hearst UK. Effie’s experience, high energy, commercial and strategic approach to communications will make her an exceptionally strong addition to Hearst’s Strategy Team. She is passionate about our business and incredibly excited to work with our extraordinary brands. I am thrilled to welcome Effie to our business and am looking forward to working with her.”